This position is key support for the Strategy, Partnerships and Communications division and responsible for the planning, managing and implementation of the organisation’s thought leadership, communications and partnership activities aligned to the Institute’s overall strategic business plan.

The individual we are looking for plays a key role in the successful planning and implementation of the social media marketing strategies at AICB. You will help create and deliver innovative ideas for our social media campaign, as part of our integrated branding campaign.

Job Accountabilities

• Develop social media strategies to maximise AICB’s exposure and awareness, acquire followers, and build an engaging connection with AICB members
• Develop, promote and publish relevant, interactive, fresh and high-quality content daily through the following channels — Facebook, Instagram, LinkedIn and the AICB website — to further engage members to initiate conversations and encourage sharing/retweets/tagging of pictures on AICB
• Review the design and content of all online assets, including the company website and social media pages
• Possess creative skills to create, edit and post videos, photos, podcasts and audio content on AICB’s social media platforms
• Able to analyse a social media campaign’s effectiveness and deliver actionable insights and recommendations to further enhance the social media marketing portfolio
• Manage related ad-hoc tasks given in relation to branding and event activities
• Able to work with internal stakeholders and create/engage with external network of industry influencers

Candidate’s Personality Profile

• Creative, confident, responsible and has a pleasant personality
• Has strong communication and interpersonal skills, with a passion for digital- and social media-related work

Competencies and Academic Requirements

• A degree in any related discipline
• Has at least 5 years’ experience, ideally in Social Media Marketing and working knowledge of ad serving tools, e.g. Google Ads, Facebook, LinkedIn, Instagram, etc.
• Is self-motivated and able to work independently with minimal supervision
• Has strong attention to detail and is able to deliver work that is of a high standard
• Enjoys developing creative ideas and solutions
• Has a good command of the English language

Design and develop AICB’s website,  coordinate strategic alliances and maintain other initiatives to support the Management in creating and delivering value for the Institute’s stakeholders.

Job Accountabilities

• Manage web environments by designing, deploying, developing and maintaining web-related activities
• Set basic  standards  for  graphics and content, and perform quality checks before uploading content and its components
• Execute all visual design stages from conception to the final handover to engineering
• Conceptualise original website design ideas that are simple and user-friendly
• Create  wire frames, storyboards, user flows, process flows and site maps to communicate interaction and design ideas
• Present and  defend  designs  and  key  deliverables to peers and executive-level stakeholders
• Establish and promote design guidelines, best practices and standards
• Coordinate and produce artwork for a variety of media, ensuring that they meet the overall corporate branding guidelines and creative objectives
• Manage all supplier relationships with a high degree of professionalism, ensuring all parties receive a detailed brief/order
• Understand print production and has knowledge of different formats for printing
• Provide support the company’s CSR programmes and all forms of communication
• Assist in administrative work or ad-hoc duties, including organising meetings, preparing reports, etc.

Candidate’s Personality Profile

• Professional, confident, mature and has a pleasant personality
• Has strong communication and interpersonal skills, as well as strategic and critical thinking skills
• Is meticulous and outcome-driven
• Is able to work independently with minimal supervision

Competencies and Academic Requirements

• Has a minimum of 2 years’ web development experience
• Has strong front-end coding knowledge
• Has excellent programming and debugging skills
• Required skills: Adobe Creative Suite (Photoshop), Web Development, HTML, CSS, jQuery, Twig Template
• Preferred skills: PHP, MySQL
• Is familiar with using Content Management Systems: CraftCMS
• Has experience with CSS frameworks, e.g. Foundation
• Understands other web technologies

The individual is responsible for developing member value proposition programmes, including Continuing Professional Development (CPD) programmes and conducting CPD review compliance in supporting the Institute’s establishment to promote the highest standards of professional competence among its members.

Reporting Line

This individual reports to the Director of the Membership and Marketing division.

Job Accountabilities

• Develop and execute membership value proposition strategies and programmes, including CPD programmes, to support members and maintain membership retention rates.
• Constantly engage with members and stakeholders through various means, e.g. face-to-face, surveys, etc. to understand the needs of members and determine the types of programmes/activities to be conducted.
• Engage with strategic partners and vendors to develop and deliver activities/programmes.
• Manage communication on value proposition programmes to members and stakeholders.
• Develop, review and execute CPD strategies, policies, processes and procedures related to the monitoring of CPD compliance and recognition of CPD learning activities.
• Lead discussions and coordinate with L&D divisions of financial institutions or other partner organisations on the recognition of their CPD learning activities for the benefit of members.
• Attend to enquiries on CPD and exemption applications and support financial institutions with regular statistics on CPD to facilitate monitoring of CPD compliance.
• Provide administrative support to the membership team and committee in undertaking the member value proposition strategy and CPD programmes in line with the framework.
• Generate membership data and reports for effective monitoring and to facilitate the planning of membership activities.
• Assist with any other matters on membership, as requested.

Candidate’s Personality Profile

• Confident, mature and has a pleasant personality
• Able to network with different levels of members
• Has good interpersonal, written and verbal communication skills
• Has good decision-making skills
• Is meticulous and analytical
• Is proactive and able to work independently with minimum supervision.

Competencies and Academic Requirements

• A Bachelor’s degree in business/finance/law or a related discipline
• 3-5 years of experience in developing and executing professional membership value proposition programmes, including CPD and compliance programmes
• Proficient in Microsoft Office software and has had exposure to customer data management systems.

This individual is primarily responsible for ensuring service standards are being met and managing the Member Services team. The goal is to keep the department running efficiently and profitably to increase member satisfaction, loyalty and retention rates and meet their expectations.

Reporting Line

This individual reports to the Director of the Membership and Marketing division.

Job Accountabilities

• Lead and supervise the Member Services team to provide excellent member services by:
  • improving the member services experience, creating engaged members and facilitating organic growth
  • processing member requests according to established policies and procedures
  • providing timely and accurate responses to member enquiries
  • communicating courteously with members/customers via all channels of communication.
• Handle member complaints or major incidents and ensure member issues are resolved satisfactorily.
• Handle and oversee member services’ operations, including delivery of study materials, and processing of refunds and compensation, budgets and member administration functions.
• Develop and implement member services’ procedures, policies and standards.
• Keep accurate records of discussions and document member services’ actions.
• Analyse statistics, and compile and write accurate reports to determine the level of member service provided by the Institute.
• Measure member satisfaction and improve services.
• Develop feedback or complaint procedures for members.
• Mentor and develop the Member Services team to deliver a high standard of member services.

Candidate’s Personality Profile

• Able to think strategically and lead
• Has good interpersonal, written and verbal communication skills
• Has advanced troubleshooting and multitasking skills
• Is proactive and has respect for confidentiality.

Competencies and Academic Requirements

• A Bachelor’s degree in Business Management/Administration or a related field
• Proven working experience as a member/customer service manager with knowledge of customer service software, databases and tools.

This individual is key support for the Membership & Marketing division and responsible for strategising, implementing and driving the overall growth of members, in addition to member relations.

Reporting Line

This individual reports to the Senior Manager, Marketing.

Job Accountabilities

• Market, communicate and promote AICB’s qualifications and membership to all stakeholders to support the overall growth and retention rates of members.
• Develop specific client-relationship management strategies and innovative value propositions for members.
• Initiate and execute targeted campaigns to ensure members are kept abreast of the AICB’s developments
• Develop and acquire strategic alliances, including collaborations with external parties, sponsorships, advertising opportunities and others.
• Perform sales analysis periodically and closely monitor the targets established.
• Ensure the marketing database is kept up-to-date at all times.
• Assist with the development of marketing collaterals and promotional materials.
• Assist with planning and organising activities to support member development and increase value proposition.
• Prepare membership- and qualification-related reports regularly.
• Continuously improve accounts receivables and assist in the management of all other areas related to the division.

Candidate’s Personality Profile

• Able to multitask and prioritises workloads to meet deadlines for a variety of marketing deliverables
• Has excellent interpersonal, written and verbal communication skills
• Is creative and meticulous
• Is passionate about promoting education and committed to lifelong learning
• Is optimistic and self-motivated
• Is resourceful and self-driven
• Thrives in a fast-paced, dynamic and public-facing environment.

Competencies and Academic Requirements

• A Bachelor’s degree in Marketing or any relevant discipline
• 2–4 years of relevant working experience
• Understands data analytics and is tech-savvy
• Possesses own transport and is willing to travel.